It is made real when everyone is able to speak confidently about the brand. It’s manifested in who you attract and who you repel. It’s born out in the perennial ROI of consistent differentiation.
By Chris Lee
Root And River
It is made real when everyone is able to speak confidently about the brand. It’s manifested in who you attract and who you repel. It’s born out in the perennial ROI of consistent differentiation.