Founded in 1999 by Amanda Vega, our consultancy was created out of tragedy (a loss of a team of amazing people during 9/11) and opportunity (a desire to change the old ad agency model to more align with this new digital world that she had grown up with; literally – she started at AOL when she was 15 and was their 22nd employee.)
We do not believe that a traditional agency can produce the best results in all categories all of the time. The fact of the matter is that there are too many egos (and bonuses) that prevent a true “team effort” from most shops and that everyone has key strengths. We also don’t believe that outsourcing all of your work is the best solution either. That offshore solution may be inexpensive, but in the long run it usually costs more. And we know that seasoned professionals produce more thoughtful work. Those millennials may know how to Snap, but they don’t know how to ensure your content won’t land you in regulatory purgatory.
Simply put, we are all ambassadors of truly integrated marketing. Our team which spans two countries, and five cities consists of in-house staff, independent contractors, consultants and partner agencies that are all experts in their craft. We all work together to make sure that every client is getting results, not just pretty pictures and the latest “cool thing.”