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WordPress

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPLv2 (or later). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product.

Why We Like WordPress

WordPress enables companies and individuals to have a website that you can manage yourself. It is, by far, the most popular content management system (CMS) and powers much of the internet.

WordPress is a free and open source content management system. In just over 10 years, it has grown to the point where it is used by more than 32% of all websites. Sites such as TechCrunch, NBC Sports, CNN, CBS Radio, TED, UPS all run on WordPress.

WordPress separates content from presentation meaning that the look and feel of sites can be changed and enhanced without having to worry about corresponding site content. WordPress also allows users to publish new content without any special software from any browser over any internet connection.

But the main reason we like WordPress is that there is a huge ecosystem out there and a huge library of functionality that can be bolted on.

We believe that the main reason for a company to have a website is to help the company do business.

With WordPress and supporting functionality, we can engineer funnels to help in the automated qualification, disqualification, education, prospecting, nurturing and conversion of customers!

We don’t mess around with vanity platforms just to make something pretty that other designers are going to like.

WordPress helps you do business!

WordPress Ecosystem

With this ubiquity, there are a ton of resources out there: WordPress developers, WordPress tutorials, themes, plugins, integrations, etc.

WordPress Community

Another great thing about WordPress is that there is a very robust community. WordCamps (informal, community-organized events that are put together by WordPress users) and WordPress meet-ups about across the country and around the world. These events are typically free or at very low cost.

Due to the open source philosophy at the root of WordPress, WordPress users and professionals have an innate tendency to help each other and share knowledge.

There are scores of WordPress online communities as well.

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